Several
Ethos | Ragamuffun Soul | Whittaker Woman | Shlog
For a complete list click here…
Several
Ethos | Ragamuffun Soul | Whittaker Woman | Shlog
For a complete list click here…
An editor friend of mine sent me this article today. Would apple really sell FCP? Would this push more people to an Avid product or to the new Adobe Premiere (which I have heard good things about)? Will the fact that both Avid and Apple have chosen to skip NAB this year impact their sales?
Final Cut Pro and Avid aren’t going away soon, but Avid’s pricing model
has to change yesterday if it’s going to stem the erosion of its NLE
market, and Final Cut Pro, if it is sold, will have to re-establish its
brand. Without, hip, cool, and very successful Apple behind it, it’s
just another software bundle that feature for feature has stiff
competition from the Adobe’s Production Premium CS 3.
It’s a safe bet that a lot of those NAB visitors who typically spend a
couple of hours in the Apple and Avid booths, will be hanging around
the Adobe booth and watching the presentations a little more closely
this year.
What does this mean for all you editors out there?